Sara Sweidan
Apparel and Fashion
Increased ROAS by 220% with Paid Media – Award Winning Campaign
Sara Sweidan is a fashion brand created in 2017 by fashion designer Sara
Sweidan. She is also the winner of the “Rising Star” award, presented by the
Academy of Fashion Bulgaria. All items in the store are produced in limited
quantities and this makes them boutique.
WHAT IS THE GOAL?
The goal of our joint work was to increase the turnover, sales and value of the
average cart of the online store. The next step, in achieving the
aforementioned goals, is the expansion of the brand abroad.
ROAS
10.79x
CPM
20% down
REVENUE
3x increase
PURCHASES
36% more purchases
OBJECTIVES
- Perception shift/awareness
- Performance/growth
- Measured through directly attributed sales and brand studies
WHAT WE DID?
Summer is a weak season for Koncept, particularly during the chaos after iOS 14 changes. In order to ensure our client, we build an optimized and working sales funnel. Furthermore, we tested a lot of different prospecting audiences in order to find the most relevant, including 22 interest batches, 25 Lookalike audiences. However, targeting was not the only thing we tested. A series of creatives and copy tests were launched during the month.
TESTING AND SCALING RESULTS:
During the month we found that both dynamic product catalogue (with all products) and single image (the sales banners) were the most working for the brand. We utilised the best performing audiences, scaling them with both creatives. With these features, we managed to decrease the average CPA and increase the ROAS dramatically.
SCIENCE OF DATA ACQUISITION
What Made This Campaign Successful?
As far as we are concerned, the toughest period of the Koncept Store is Q3. Knowing that we focused our job on finding new ways to reach potential customers. Using different buyer personas which we made during our work, we understood what people want during the Summer from a retail store. Combining this knowledge with Facebook interests, we found the best customers available.
DATA-DRIVEN DECISION
Knowing the average CPA of the business, we managed to create multiple campaigns that use Facebook Resources to outbid the competition. This methodology created a solid base from which we built up.
What did the customer want to see?
After a long brainstorming session, our strategy, media buying, and creative team found an insight. It was developed in a great idea, which we used further in our work.
Want the same results?
Get in touch to see how we can help you today.
Bas Van Der Vorst
CEO AND FOUNDER
